Unsubscribe Rate

What is Unsubscribe Rate?

‍Unsubscribe rate measures the percentage of email recipients who opt out of receiving further emails from your campaigns. It indicates the level of satisfaction or relevance your content holds for your audience.

Benchmark for Unsubscribe Rate

• Ideally, the unsubscribe rate should be below 10%, with anything under 5% being considered excellent.
• If your unsubscribe rate is higher than these benchmarks, it’s a clear signal that adjustments are needed in your campaigns.

Recommendations for Managing Unsubscribe Rate

• Review Targeting and Audience Alignment: High unsubscribe rates may indicate that your offer doesn't align with your audience’s needs. Ensure that your audience includes decision-makers who match your ideal customer profile and are aligned with your offerings.

Conclusion

‍Maintaining a low unsubscribe rate is crucial for keeping a healthy and engaged email list. By focusing on targeting the right audience, delivering relevant content, and managing your email frequency, you can effectively reduce the unsubscribe rate. AI Piping’s tools and insights can help you understand your audience better, optimize your campaigns, and achieve the best results.