New Update! Split Key Value Proposition Fields

What’s New?

To improve the clarity and effectiveness of your email campaigns, we have updated the key value proposition (KVP) field in the Create New Email Campaign menu. Previously, there was a single large field for entering your campaign’s KVP. Now, we’ve divided this into three distinct fields: Key Value Proposition 1, Key Value Proposition 2, and Key Value Proposition 3.

Why the Change?

The primary goal of this update is to ensure that there is sufficient content for our five-email sequence. By separating the key value propositions into three parts, we aim to:

• Enhance Clarity: Clearly differentiate each value proposition, making them more distinct and easier to understand.
• Increase Variety: Provide varied content across the email sequence, resulting in more engaging and dynamic campaigns.
• Improve Communication: Better communicate your unique selling points in a clear and organized manner.
• Boost Performance: Ultimately lead to better campaign performance with higher engagement and conversion rates.

How It Works

When setting up your campaign:

1. Key Value Proposition 1: Enter your primary value proposition here. This is the main point you want to communicate to your prospects.
2. Key Value Proposition 2: Use this field to add another important value that differentiates your product or service.
3. Key Value Proposition 3: Add a third value proposition to further elaborate on the benefits and advantages you offer.

Benefits

• Structured Content: By splitting the KVP into three fields, your messages will be more structured and impactful.
• Effective Sequencing: Ensure each email in the sequence highlights a different aspect of your offering, keeping the recipient engaged.
• Clear Messaging: Help prospects quickly understand the key benefits of your product or service.

We believe this change will help you create more effective email campaigns that clearly communicate your value propositions and resonate better with your audience.