New Update! 'Guarantee' Field
Boost credibility by offering compelling guarantees in your email campaigns to reassure leads and enhance trust.
What is the 'Guarantee' Field?
We’ve added a new field called ‘Guarantee’ on the campaign page under ‘Advanced Options.’ This field allows you to include a compelling guarantee in your email campaigns, aimed at reassuring leads and enhancing the credibility of your offer.
How to Use the Guarantee Field
Use this field to provide a strong, clear guarantee that will build trust and confidence among your prospects. Examples include:
- Guaranteed ROI: e.g., “Guaranteed energy savings with Solar Roof or get a $500 rebate.”
- Performance Improvement: e.g., “Reduce your carbon footprint by 50% in one year or get a full refund.”
- Product Warranty: e.g., “100,000-mile battery warranty or we'll replace it for free.”
Tips for Using the Guarantee Field
- Articulate Clearly: Make sure the specifics of the guarantee are clearly stated to build trust and confidence.
- Ensure Relevance: The guarantee should be significant and directly related to the benefits of your product or service.
Questions to Consider
- Resonance: What type of guarantee will most resonate with your target audience?
- Communication: How can the terms of the guarantee be clearly communicated to ensure maximum impact?
Benefits of Using Guarantees
Including a guarantee in your email campaigns can significantly boost credibility and trust, leading to higher engagement and conversion rates. A well-stated guarantee can make your offer more compelling and provide the reassurance prospects need to take action.
